At Silkaara Studio Limited (“Silkaara Studio”, “we”, “us” or “our”), we believe that every thread carries a story — of heritage, craftsmanship and timeless beauty. We are committed to protecting your personal information and being transparent about how we collect, use and safeguard your personal data when you visit our website, create an account, purchase our products or communicate with us.

This Privacy Policy explains how we collect, use, store and protect your personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may collect personal information that you provide directly to us when you:

Create an account: Name, email address, telephone number, delivery and billing information, and account login information.

Make a purchase: Billing and delivery addresses, contact details and information relating to your order.

Make a payment: Payment transactions may be processed by third-party payment providers such as Stripe or PayPal. We do not normally store your full payment card details on our own systems.

Contact us: Any information you provide when contacting us by email, telephone, social media, WhatsApp or other customer-service channels.

Browse our website: Information such as IP address, browser type, device information and information about how you use our website. We may collect this information using cookies and similar technologies, subject to your cookie preferences.

We may use your personal information to:

• Process and fulfil your orders, including payment, shipping and delivery.
• Manage your account and provide customer support.
• Communicate with you about your orders, purchases and enquiries.
• Deal with returns, refunds and complaints.
• Improve our website, products, services and customer experience.
• Detect and prevent fraud, misuse and security incidents.
• Keep appropriate business and financial records.
• Comply with our legal and regulatory obligations.
• Send marketing communications about our products, collections, offers and promotions where we are legally permitted to do so.

We will only use your personal information where we have a lawful basis to do so under applicable data protection law.

Depending on the circumstances, we may process your personal information because:

• Contract: It is necessary to fulfil our contract with you, such as processing and delivering an order.
• Legal obligation: We need to comply with a legal or regulatory requirement.
• Legitimate interests: It is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.
• Consent: You have given us permission to use your information for a specific purpose, such as certain marketing or non-essential cookies.

Where we rely on consent, you can withdraw your consent at any time.

We may send you information about new products, collections, offers and promotions.

Where required by law, we will ask for your consent before sending marketing communications by email, text message or other electronic means.

Where permitted by law, we may contact existing customers about similar products or services where the applicable requirements for the “soft opt-in” are satisfied. We will provide a simple way to opt out of marketing communications, including an unsubscribe option in marketing emails.

You can withdraw your consent or unsubscribe from marketing communications at any time.

We will not sell your personal information or use purchased marketing lists to send you unsolicited marketing.

We do not sell your personal information.

We may share relevant personal information with trusted third parties where necessary to operate our business and provide our services, including:

• Payment providers, such as Stripe and PayPal.
• Delivery and shipping providers who help us deliver your orders.
• Website, hosting and technical service providers.
• Email, marketing and customer-service platforms, where applicable.
• Professional advisers, such as accountants, legal advisers or insurers, where necessary.
• Law enforcement, regulators or government authorities where we are legally required to do so or where necessary to protect our rights or safety.

Where third parties process personal information on our behalf, we take appropriate steps to ensure that they handle the information in accordance with applicable data protection requirements.

Some of our service providers may process personal information outside the UK.

Where your personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

We use cookies and similar technologies on our website.

Some cookies are strictly necessary for the website to operate, for example to maintain your shopping basket, support secure checkout and provide essential website functionality.

Where we use non-essential cookies, such as analytics, advertising or personalisation cookies, we will ask for your consent before placing them on your device where required by law.

You can manage your cookie preferences through our cookie settings or consent mechanism. You can also adjust certain cookie settings through your browser.

For more information, please see our Cookie Policy.

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission or storage over the internet can be guaranteed to be completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

We keep personal information only for as long as necessary for the purposes for which it was collected, including:

• fulfilling orders and providing customer support;
• maintaining appropriate business and financial records;
• complying with legal and accounting requirements;
• resolving disputes;
• preventing fraud; and
• enforcing our agreements and protecting our legal rights.

Different types of personal information may be retained for different periods depending on the purpose for which it was collected and our legal obligations.

We will securely delete or anonymise personal information when it is no longer required.

Depending on the circumstances, you may have rights under UK data protection law to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Ask us to delete your personal information where there is no lawful reason for us to continue processing it.
• Restriction: Ask us to restrict how we use your information in certain circumstances.
• Objection: Object to certain uses of your personal information, including direct marketing.
• Data portability: Where applicable, request certain personal information in a structured, commonly used and machine-readable format.
• Withdraw consent: Where we rely on your consent, you may withdraw it at any time.

Some of these rights are subject to specific legal conditions and exemptions.

You can exercise your rights by contacting us using the details provided below.

Our website is not directed at children, and we do not knowingly collect personal information directly from children where parental or guardian involvement is required.

If you believe that a child has provided us with personal information improperly, please contact us. We will review the information and take appropriate action where necessary.

Our website may contain links to third-party websites, including payment providers, social media platforms or other external services.

We are not responsible for the privacy practices, content or security of these third-party websites. We encourage you to review their individual privacy policies before providing them with personal information.

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or legal requirements.

When we make material changes, we will update the “Last Updated” date at the top of this Privacy Policy and, where appropriate, provide additional notice.

We recommend checking this page periodically for the latest version.

If you have any questions about this Privacy Policy, how we use your personal information, or wish to exercise your data protection rights, please contact us:

Silkaara Studio Limited
Address: 48 Hazel Road, CV10 9HL, Nuneaton
Phone: (+44) 7469 615808
Email: [email protected]

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator. Information about making a complaint is available on the ICO’s website.